Retail & insurance catchment
Trade areas, branches, and brokers: reach and market on one map
Retail chains, in-store services, and insurers use catchment analysis to blend drive-time to branches or agents with demographics, purchasing power, and competitor proximity. That grounds expansion, claims field coverage, and broker networks in evidence instead of gut feel and static lists.
Territories you can defend commercially
Trade and influence zones
Draw isochrones and polygons around stores or offices; compare overlap with competitors and spot white space or cannibalisation.
Market potential and profiles
Layer spend, household mix, and density onto zones so merchandising, campaigns, and pricing or underwriting assumptions share one base map.
Service and field SLAs
Test agreed response times for assessors, loss adjusters, or deliveries against live routes and peak load so contracts and operations stay aligned.
From region to decision
Run scenarios for a new store, broker reshuffle, or field-force redesign. Sales, risk, and operations look at the same layers for reach, revenue potential, and exposure so territory changes do not get debated twice.
Who uses Assetmaps?
Territory strategy for retail and insurance?
Show how trade areas, intermediaries, and service coverage come together in one map leadership and partners can act on.